Guides

Practical guides for running a service business

Plain advice on the parts of the job that happen away from the event: inquiries, prices, deposits, agreements and the calendar. Written for owners, not for software buyers.

How to answer inquiries within five minutes

What a good first reply says, a template to adapt, and how to follow up leads that go quiet.

4 minute read

How to take deposits without losing customers

How much deposit to ask for, when to take it, and how to collect the balance without chasing.

4 minute read

How to work out a photo booth rental price

Price photo booth rental from your real costs per event, then build packages and peak-date prices.

4 minute read

What to put in an event booking agreement

The clauses event businesses usually include, and how to get an agreement signed and kept.

4 minute read

How to stop double bookings

Keep one calendar, hold equipment per booking and leave time between jobs so nothing is promised twice.

4 minute read

How to move from spreadsheets to booking software

When a spreadsheet stops working, what to move, how to clean it and how to switch without losing anything.

3 minute read

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